Hey Reader, If every video feels like you’re starting from zero, this one’s for you. Most creators try to hold the entire process in their head. It doesn’t have to work that way. I want to talk about something that made me faster than almost anything else I’ve done. It’s not a tool. It’s older than that. What I had before I knew it was a system When I started making YouTube videos, I’d already been doing this for years without realizing it. I had notes on everything. What makes a good hook,...
9 days ago • 2 min read
Quick note before we start. This week’s email is sponsored by 1of10, the outlier research tool I use to find video ideas. It ties straight into today’s surreal story. Hey Reader, If you want to grow on YouTube, you have to get good at spotting what’s working before everyone else does. Most creators see a trend after it’s everywhere. The best ones see it coming. I had two weeks recently that made me realize I'm in the major leagues. I want to walk you through what happened, because there’s a...
18 days ago • 6 min read
Hey Reader, I almost wrote you a generic-sounding piece of advice this week. I sat down to find an angle and came up dry. Creativity doesn’t work on demand. So instead of forcing something fake, I’m pulling back the curtain and showing you what a real week looks like for me as a full-time creator. Also, today is my birthday. By the time you read this it’ll be yesterday, but I’m writing this tonight. Felt worth mentioning. Dictation Is Here To Stay I’m dictating this newsletter right now. I’ve...
23 days ago • 3 min read
Hey Reader, A new tool just rebuilt my motion graphics workflow and designed my new website. Both happened in the same week. The tool I keep coming back to It’s called Claude Design. It’s a sibling product to Claude, the AI tool I work with every day. Claude Design is built for visual work. You describe what you want, and it builds it in HTML. I’ve always been the nerd who tries the new tool and tells you about it. The pace right now is wild. The way I make content today is so different from...
about 1 month ago • 2 min read
Hey Reader, Window for the founders cohort closes tonight at midnight Eastern. This isn’t a countdown email. I’m not going to manufacture urgency that isn’t real. There’s no clock ticking. No “10 spots left.” No “doors closing forever.” If you’ve been reading my stuff for a while, you don’t need motivation. You need a clear read on what’s actually wrong on your channel. That’s what the program delivers. There’s just one specific reason why deciding today actually matters more than deciding...
about 1 month ago • 2 min read
Hey Reader, Yesterday I opened the founders cohort of the new Boundless Creator Program. A few people are already in. The window closes Sunday at midnight. Today’s email is about the one thing that matters most. The personal channel review every founder gets in their first week. If you want a clear read on your specific channel and the one bottleneck to fix first, this is for you. What Most Programs Give You Most programs give you information. A library of frameworks. A drip of lessons. A...
about 1 month ago • 2 min read
Hey Reader, Heads up. This email is an offer. I'm opening the founders mini cohort of the Boundless Creator Program today. $999 for three months. Founders rate locks in. This email is for the people ready for something paid from me. If that’s not you yet, no problem. Skip ahead. The free content keeps coming. If it is you, the rest is me explaining what you’d be getting. Link’s at the bottom. What Guessing Feels Like You’ve been at this a while. You’ve got the skills. You know the work. But...
about 1 month ago • 2 min read
Hey Reader, Sending this directly because you applied to work with me 1:1 at some point. Friday morning, I'm opening something different. The Boundless Creator Program. Founders Edition. $999 for three months. It's not the 1:1 work. The 1:1 program (now called the Boundless Creator Accelerator) is still there. This new program is a smaller commitment, smaller price, more group-based. What's included: a personal channel review in your first week, weekly live sessions on Wednesdays, daily...
about 1 month ago • 1 min read
Hey Reader, I've been doing one thing manually for months and months. I finally got fed up. This is the thing I wish I had all along. A free Chrome extension that studies any YouTube video in two clicks. Here's why I built it. The Method Ed Lawrence Taught Me Close to a year ago, Ed Lawrence showed me a method for studying top-performing videos in my niche. Simple. Incredibly powerful. I've used it on every video I've planned since. Except when I forget... Study the video. Read the comments....
about 1 month ago • 2 min read